About a.v. max
a.v. max is known for being ahead of the curve each
season…for spotting and translating trends into chic, beautiful, and
wearable accessories.
Our products are hand made by artisans in
the heart of New York’s fashion district. For seven years we’ve offered
the newest designs at the right price for a variety of customers,
including Bloomingdales, Neiman Marcus Mail Order, Anthropologie, Kitson
L.A., Girlshop.com, and Henri Bendel, as well as numerous boutiques
nationwide. We also work closely with private label brands to create
collections that fit not only with each season’s definition of style,
but also with the label’s own identity.
Featured monthly in
magazines including InStyle, Lucky, Elle, Vogue, Cosmopolitan, Glamour,
and Marie Claire, a.v. max can be counted on to have the latest
must-have look.
Behind the Designs
The
designer and style-maker behind a.v. max is Amy Vennema, who began
working in the fashion industry as a buyer years before designing
jewelry. Spotting trends, taking chances, and understanding her customer
are all invaluable skills she learned while buying for large chain
stores. These skills have served to keep her in tune with her buyers who
trust a.v. max to offer the merchandise their customer wants.
For
her designs, Amy takes her cues from the runway, museum exhibits,
movies, the streets, and fashion magazines. She is also influenced by
her background as a painter, and by the beautiful materials she finds to
work with. “I was always very much into fashion,” Amy says, recalling
her childhood in Greenwich Village where she and her sisters would scour
the stores of the East Village to find and make their own new look. “I
love that fashion is ever changing and evolving.”
“Right now in fashion you’re not dressed without accessories,” Amy
says. “Whether you’re a trendy young woman or a mature sophisticated
woman, whatever your body type, jewelry can really pick you up and make
you feel pretty and chic. My jewelry transcends age because beauty has
no age.”
